Levi Strauss & Co, posted 5 per cent revenue increase to $1,506 million in first quarter (Q1) FY20 ended on February 23, 2020 compared to sales of $1,435 million in same period prior year. The brand’s net income grew by 4 per cent to $153 million while its gross profit rose by 7 per cent to $839 million.

The brand’s selling, general and administrative (SG&A) expenses were $660.5 million while operating income was $178.7 million. Its revenues in the Americas grew by 4 per cent to $746 million.The region's direct-to-consumer net revenues grew 22 per cent.The region's wholesale net revenues declined five per cent. US wholesale net revenues fell 6 per cent.

In Europe, net revenues jumped 10 per cent to $513 million reflecting continued broad-based growth in both direct-to-consumer and wholesale channels across the region.

In Asia, net revenues decreased 2 per cent to $248 million as the growth across most of the region's markets was offset due adverse impact of store closures and reduced traffic during the last six weeks of the first quarter resulting from the Covid-19 outbreak, which was primarily concentrated in China but also impacted Hong Kong and north Asia.