In order to promote the fashion sector in Italy, the Italian government has allocated €35 million to the Italian Trade Agency (ITA), Industria Chimica Emiliana (ICE) . Confirming this, ITA President Michele Scannavini said this is a 45 per cent increase in resources, compared to that of 2016. This fund trade shows, multichannel marketing and distribution, expanding ‘Made in Italy’ brands into the world's most important department stores and e-commerce.
Another difficult year is predicted for Italian fashion throughout the world. But there is only one winning strategy to overcome stagnant sales, geopolitical tensions, and looming protectionism: play aggressively. This means investing, internationalising and innovating Industry 4.0 factories.
Minister for Economic Development Carlo Calenda is pushing for the fashion industry to adapt to rapidly-changing markets and it will do so with the government's help. Money isn’t the problem, the projects are, the minister says.
Product finishers, weavers and thread makers are all part of what Florence Center for Italian Fashion (CFMI) President Andrea Cavicchi calls Italy’s immense fashion expertise heritage. The CFMI controls trade show firm Pitti Immagine, which should be defended by all means.