Eurovet has signed a partnership agreement with Igedo to develop the Body & Beach sector of CPM in Russia. Eurovet is a leader in lingerie and beachwear trade shows with 22 shows globally. CPM is a fashion fair held in Russia since 2003 for men’s, women’s and children’s clothing. The fair is run by trade organizer Igedo. Igedo aims to provide an optimal network that connects exhibitors and visitors and creates added value for participants.
Russia and the Commonwealth of Independent States make up a geographical area of significant strategic importance to lingerie and beachwear brands. In 11 years, CPM has moved from 300 brands to approximately 1,700 collections, and welcomed 19,850 visitors last March 2014. The show is presented twice a year and showcases Russian and international brands.
The Body & Beach sector was launched in September 2012, with 80 brands from 15 nations. As a result of the agreement, Eurovet moves in as a co-owner with Igedo for the February 2015 session. The CPM Body & Beach will evolve to become Moscow Mode Lingerie & Swim, in line with the new global campaign of Eurovet’s brands shows in 2015 in Paris, Shanghai, New York, Las Vegas and now Moscow.