A major global apparel manufacturer, Embee International has adopted Coats Digital's GSDCost solution to improve accuracy, streamline production, and enhance its position in the global market. This move is a part of the company's digital transformation strategy to boost efficiency, improve quality, and strengthen its partnerships with leading global brands.

Headquartered in Ismailia, Egypt, with additional facilities across the country, Embee International employs over 12,000 people. With 4,800 sewing machines and 134 sewing lines, it produces approximately four million units per month for brands like Decathlon, Fruit of the Loom, Calvin Klein, and Walmart.

Before GSDCost, Embee relied on manual, stopwatch-based time studies, which led to inaccurate Standard Minute Values (SMVs) and incorrect costings. This resulted in unrealistic production targets, inefficient line balancing, and delayed delivery deadlines. High production costs and inconsistent quality were also major issues due to non-standardized work methods.

GSDCost gives clear, data-driven view of the company’s production processes, says Sherwin Ricky Jonas, Head - Industrial Engineering & CI, Embee International. It allows the company to measure performance accurately, standardize work methods, and optimize resource use, he adds.

With GSDCost, Embee can now create precise, data-backed labor costings that improve buyer negotiations and reduce SMVs. The company is building a digital SMV library to speed up costing and planning for new styles, while also gaining better production visibility and line balancing. This transformation is helping Embee become a more agile and scalable operation, ready to meet the fast-paced demands of the global apparel market and support long-term growth.

GSDCost provides a common language for manufacturers and brands, helping them meet cost, quality, and delivery targets, adds Diaa Hasham, Coats Digital.