Brands like DKNY and Donna Karan have pledged to ban fur from their collections. They believe killing animals to make fashion doesn’t feel right. However, designers like Fendi and Burberry still use fur on the catwalk.

Going fur free has become a major move among brands and retailers seeking to advance their sustainability agendas. While animal welfare continues to become increasingly relevant among major apparel players, and consumers continue to demand more ethical shopping options, industry members are opting to omit angora, exotic skins and fur from their products.

Gucci has omitted fur from its entire product value chain. Gucci will no longer use coyote, dog, fox or any other animals that are bred or caught for fur. VF’s brands, including The North Face and Timberland, will no longer use angora, exotic leather or fur in their apparel and footwear products.

Alexa Chung, the UK model and designer known for her cozy sweaters, silky viscose dresses and vegan faux-fur outerwear, will not include angora or exotic skins in the collection’s apparel, accessories and footwear items. Michael Kors, which acquired Jimmy Choo this year, will curb the use of animal fur in its products. Any existing fur products manufactured will be phased out by the end of next December.