Coterie, a traditional women’s fashion and accessories tradeshow, held biannually in New York City, plans to launch its online edition in September. The action is the result of a partnership between Informa Markets, which organizes the event, and the NuOrder platform, a B2B e-commerce specialist, which has 500 thousand retailers and 2 thousand brands.
The virtual show will be an extension of the tradeshow, offering brands the opportunity to exhibit and interact with buyers. In addition to displaying their catalog, the show will also provide a 360-degree showroom to participating companies.
The show will run for two months and will be joined by 500 thousand retailers. Supported by the Texbrasil Program, Coterie is used by brands such as Joulik, Haes, Skazi, and Patbo to exhibit their spring/summer and autumn/winter collections at its two editions.
