Columbia Sportswear Company predicts a significant decline in net sales and an operating loss in its second quarter. First quarter sales of the Portland, Oregon-based outdoor apparel and sportswear maker declined 13 per cent year over year due to the pandemic. For the first quarter ended March 31, 2020, the company’s net sales totaled $568.2 million, down from $654.6 million in the comparable period in the previous year.

Its quarterly net income declined by 100 per cent to $0.2 million, or $0.00 per diluted share from $74.2 million, or $1.07 per diluted share, in the prior-year period.In order to deal with the problems presented by the current health situation, Columbia has implemented a number of measures to enhance financial liquidity and preserve capital. These initiatives include the expansion of the company’s domestic credit facility, the suspension of its quarterly dividend and share repurchases and the reduction of planned capital expenditures, with capital outflows expected to decrease by at least $130 million in 2020.

The company has also introduced cost containment measures, such as compensation adjustments, employee furloughs, the reduction of demand creation speed and the minimisation of discretionary expenditures, all of which is expected to result in a $100 million decrease in 2020 operating expenses.