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China to host sports fair ISPO

Asia’s leading multi-segment sports trade fair, ISPO, will take place in China from February 24 to 27, 2016. The event will showcase the latest innovations from the fields of outdoor, action sports, skiing, sports fashion, and fabrics and fibers. ISPO will present an entire value added chain under one roof, from infrastructure to product.

A total of 490 exhibitors have registered, who together represent around 700 different brands. Beijing's successful bid for the 2022 Winter Olympics has given China’s sports industry a boost. A large number of major exhibitors are set to debut at the event in 2016, including Dynafit, Ice Peak, Kneissl, Kovea, Mueller Sports, 2XU, Ride, and 361 Degrees.

There are high levels of international participation. About half the brands at the event will be European, American, or from the Asia-Pacific region. Major brands, such as AlpinePro, Odlo, Pacsafe, Lowa, Thule, Black Diamond, and Kolping, will all be represented.

The exhibition will feature twice as much space dedicated to skiing, with exhibitors such as Nordica, Rossignol and Völkl representing this area of sport. This is reflective of the growing interest of the Chinese population in winter sports. At present, seven million Chinese ski or snowboard, with the number of ski tourists increasing each year.