China's fashion industry is experiencing a "quality revolution" as consumers shift their focus from cost to quality and sustainability. This trend is reflected in the growing popularity of customized designs and environmentally friendly materials.
The "quality revolution" in China's fashion industry is in line with the country's national strategy to improve the overall quality of its economic growth. Multiple measures have been adopted to drive the industry toward mid to high-end development and improve the competitiveness of China's manufacturing industry.
The Chinese fashion market is the world's largest, with an annual average spending on apparel and shoes exceeding 300 USD in 2021. The hyper growth of omnichannel retailing and e-commerce has made clothing from around the world more accessible, increasing demand for quality, brand, and diversity.
Mature Chinese brands, such as Goldlion, Anta, and Bosideng, are leading the charge toward high-quality development. Goldlion has acquired 60 patents and certification for high quality, and has led or participated in drafting seven national and industrial criteria.
As the Chinese fashion industry continues to upgrade and innovate, its high-quality fruits are bound to grow on more and more international consumers.
