The third annual BrandZ™ Top 75 Most Valuable Global Retail Brands Ranking, unveiled recently by WPP and Kantar, reveals the value of the world's top 75 retail brands have grown 12 per cent to $1.5 trillion in the past year. The report was launched in conjunction with the World Retail Congress.
The top 10 brands in the ranking outpaced the rest of the sector, posting an average rise in brand value of 16.4 per cent. Amazon's growth sees it account for 27 per cent of the Top 75's total brand value while robust performances by other Top 10 brands such as Alibaba show that strong brands can do more than get by; they can redefine what is possible.
Louis Vuitton emerged as the most valuable Luxury brand, with a new global flagship store in Seoul and creative partnerships with major artists while Nike led the apparel category with e-commerce, product customization and collaborations driving strong sales.
Three Japanese brands make their debut in this year's ranking; online fashion store Zozotown, retail network Aeon and convenience story company Family Mart. China's ecommerce platform Pinduoduo was the highest new entry, following the success of its online group-buying model; Bunnings hardware chain from Australia was the fourth new entry.
