New data from Statista shows between March to May 2020, the clothing and accessories retail sector experienced a remarkable uptick in sales clothing and accessories. A few brands wisely capitalized on this rise in demand and created new marketing approaches. Prominent amongst these is clothing and accessory brand Madewell which created a new, curated section on website for jewelry items for those working from home.

This new section of Madewell’s ecommerce site went live in April and is devoted to being video chat friendly. The brand has also extended the approach to tops and apparel, curating items that look polished but also comfortable and easy to wear.

Peter Nguyen, a private personal stylist based in New York says, there’s still quite a bit of room for brands to expand and improve upon the idea of curating products that are well-suited for video calls Lele Sadoughi is doing just that—and profiting from it. Leveraging its colorful offerings of accessories, jewelry, and headbands, Sadoughi has been marketing on how pairing their products can instantly transform a look, frame the face, and make the wearer feel more dressed up and professional.