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Bloomingdale’s brings cotton apparel from catwalk to closet

Cotton Incorporated and Bloomingdale’s have launched an app that brings cotton apparel from the catwalk to the closet with a click. Shoppers can select outfits, access product information, share via social media platforms and purchase items directly from the runway. Customers will also be able purchase looks from the collection at Bloomingdale’s stores across the US.

Millennials and Generation Z are seeking style and comfort in their clothing and convenience in their shopping experience. Generation App spends a great deal of time on mobile devices. Seven in ten Generation Z consumers and eight in ten millennial consumers browse for clothing on their smart phones, significantly higher than that of consumers overall.

The collection is also in line with Generation Z and millennial apparel preferences. Pieces embody the on-trend street wear aesthetic of the season with an emphasis on transitional items including denim, outerwear and athleisure – all with the common thread of cotton. Shoppers can select from more than 80 cotton pieces for both men and women, including items from contemporary brands such as J. Brand, Adidas, Rag & Bone, Theory, Michael Kors, Burberry, Paige and more.

Together with Cotton Incorporated, Bloomingdale’s is giving consumers the on-trend looks they want, made with their favorite fabric and available in an instant.