A part of FGF Industry, Italian sportswear brand, Blauer has launched its latest F/W 2025/2026 collection offering a complete look for men, women and kids.
In this collection, the brand focuses on creating outer and down jackets that constitutes 65 per cent of its revenues. Catering to the needs of the modern customer, this new jacket range focuses on style factors like innovation, performance and design.
Blauer also reinvents its classic Police Jackets by using more sophisticated materials like the pinstriped version of the polyester wool fabric, says Enzo Fusco, Owner and President, FGF Industry.
Constantly reinventing the brand’s origins, Blauer also offers B Department, a new stylish range of military-apparel items comprising bomber jackets, field jackets, and reinvented parkas. Made with materials like flat nylon, crease nylon and lightweight polyester, these clothing items guarantee resistance, durability and reduced environmental impact.
The B Essential range in the collection includes down jackets, reversible and easy-to-pack zipped wind jackets. Meanwhile, the B Project range comprises an exclusive new urban-minded minimalistic product for demanding male consumers. Focusing on futuristic designs, this range uses hi-tec 3-layer materials that are breathable, waterproof and made from windproof fabrics.
In 2024, Blauer also aims to maintain its last year’s sales of €78 million from apparel and €12 million from licensed footwear, produced and sold by the company. The company aims to achieve sales worth €90 million from each of these categories this year, he explains.
Currently, Blauer sells through 1,500 stores in Italy and abroad. Of its 18 monobrand stores in Italy, eight are direct store, another eight are franchise stores and two stores in the Czech Republic are run by the local distributor. The brand plans to open two more monobrand stores by June 2025 in Palermo and Bari in order to cover the whole country.
Around 35 per cent of the brand’s sales are generated from exports. The company exports around 15 per cent of its products to Germany, followed by Spain. In Spain, the company plans to expand its Montegalda facility to 9,000 sq m by opening an additional 4,500 sq m facility adjacent to the existing 3,500 sq m.
To cope with the current market situation, the company has kept its prices unchanged for the last few years, Popular amongst teenagers, its basic down jackets with seams is are sold for €290 per piece.
