China National Garment Association (CNGA) will host the BIRD Fashion Fair 2025 from 11 to 13 June at the Shenzhen Convention & Exhibition Center (Futian), marking the country’s first international trade fair dedicated exclusively to innovation and progress in womenswear. Over 800 exhibitors from major fashion hubs Hangzhou, Shenzhen, Guangzhou, and Zhengzhou will showcase their latest collections across 34,000 square metres, alongside Intertextile Shenzhen apparel fabrics and Yarn Expo.

Held in the heart of the Greater Bay Area (GBA), one of China’s most dynamic economic regions, the fair highlights the region’s strength in fashion creativity, advanced manufacturing, and global trade connectivity. With cities like Shenzhen and Guangzhou at its core, the GBA is home to leading womenswear brands, cutting-edge designers, and specialised suppliers driving the integration of Chinese fashion into international markets.

BIRD 2025 positions itself as a strategic platform connecting Chinese and global markets under the theme Bold / Intelligent / Relentless / Design. It will span four halls, presenting a wide spectrum of womenswear dresses, blouses, knitwear, activewear, sun protection clothing, accessories, bags, shoes, scarves, hats, and belts.

Visitors can expect tailored business matching, high-end forums, curated fashion shows, and trend presentations. Leading companies will unveil their newest products and innovations. International guests will benefit from multilingual support, fast-track pre-registration with free admission, hotel bookings, and transport assistance.

With its strong emphasis on creativity, smart production, and international collaboration, BIRD 2025 aims to elevate China’s womenswear industry on the global stage, making Shenzhen a key destination for fashion-driven business.