Danish fashion company Bestseller has made a strategic investment in the German cleantech company matterr to support its groundbreaking polyester recycling technology. This investment was made through Bestseller's innovation and investment arm, Invest FWD.
The partnership is a significant step toward addressing the fashion industry's sustainability challenges. Matterr has developed a chemical recycling technology that transforms hard-to-recycle textile and packaging waste into new raw materials that are identical in quality to virgin polyester. This process allows polyester to be reused repeatedly without relying on fossil fuels.
Bestseller's investment, combined with a substantial €30 million grant from the EU, will help matterr build a small-scale industrial plant by 2026. This new facility is designed to process 10,000 tons of polyester-rich waste annually.
According to Bestseller, one of the reasons for this investment is the scalability of matterr’s technology. The goal is to create solutions that can benefit the entire fashion industry, not just Bestseller's own supply chain. This aligns with Bestseller's broader ambition to reduce its dependence on fossil fuels and increase the use of recycled materials.
