Unlike trade fairs with Premium, Neonyt and Co who plan to move Frankfurt by July next year, Berlin Fashion Week intends to hold its event as per schedule from January 18 to 24, 2021. The fashion week will be a hybrid event with digital events and face-to-face events with a highly limited number of participants.
As per Sportswear International, the new concept will focus on innovation, sustainability and digitalization. The event Fashion Open Studio/Fashion Revolution will be launched in cooperation with Mercedes-Benz Fashion Week, which will offer a platform for sustainable fashion brands. In parallel, sustainability experts will work with the organizers and international stakeholders to develop a Berlin sustainability agenda, the results of which will be presented at the Berlin Fashion Summit in January 2021.
A part of the Berlin Fashion Week, the Mercedes-Benz Fashion Week will be held digitally from January 18 to 20 – with live streams of catwalk shows as well as live digital talks. Designers for the event will include Tom Van Der Borght, Michael Sontag, Danny Reinke, Kilian Kerner and Rebekka Ruétz.
