All We Wear Group (AWWG), formerly known as Pepe Jeans, is pushing ahead with its “Re:set” transformation strategy with plans to close about 50 stores worldwide and some international offices. The retailer, which has about 500 stores worldwide, will seek rent reductions on a number of locations. The move is expected to result in the closure of about 10 per cent of stores in locations including the United States, Japan, Mexico, India and Europe.

The company also plans to integrate its marketing and e-commerce teams to streamline operations and bring resources under one roof in Madrid and Barcelona. As a result, the Hong Kong headquarters have now closed, replaced by “a new outsourcing model” and the business has ceased trading in the United States,

The group owns fashion brands including Pepe Jeans, Hackett London and Façonnable, as well as licenses for Tommy Hilfiger and Calvin Klein in Spain. According to the statement, online sales at the group have doubled over the past six months and its stable of brands is “gaining momentum” with consumers. The restructuring is part of a full business overhaul following a rebrand and the unveiling of a new corporate identity in July.