Owned by more than 25,000 Australian woolgrowers, Australian Wool Innovation (AWI) is a not-for-profit company that invests in R&D and marketing along the global supply chain for Australian wool – from wool growers through to retailers. The company’s mission is to enhance profitability, international competitiveness and sustainability of Australian wool industry and increase demand and market access for Australian wool.

AWI markets wool as a wonderful natural fiber through Woolmark. Australian Wool Innovation is the owner of The Woolmark Company and the Woolmark logo. The logo is the world’s best known textile fiber brand and has been applied to more than five billion products since its creation in 1964. AWI continuously funds wool research, development and marketing activities. It has launched programs that have helped growers improve profitability.

It has training courses for wool growers. These have helped improve weaning rates by 11 per cent and reduce ewe mortality by 33 per cent. Now 60 per cent of trained shearers report better productivity and 79 per cent report improved shearing quality. New supply chains have been developed in emerging countries while more than 20 manufacturers in China, Turkey, Italy and India have improved their technical skills.

www.wool.com/