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The announcement of reciprocal tariffs by the US, even with the 90-day pause on those excluding China, has triggered a significant restructuring of global textile supply chains. This sector, characterized by its intricate and geographically dispersed production networks, is highly sensitive to trade policy shifts. Important players like China, India, Turkey, and Indonesia are adapting their strategies to navigate this evolving landscape.
China repositions exports
While facing challenges in exporting finished textiles to the US, China is repositioning its raw material exports. It’s increasing exports to Southeast Asia. Countries like Vietnam, Bangladesh, and Cambodia are rapidly increasing their garment manufacturing industries. And they rely heavily on imported raw materials, particularly yarns and fabrics, from China. In fact, Vietnam's textile and apparel exports to the US have been steadily increasing. A significant portion of the raw materials used in this production comes from China. Data indicates a substantial rise in Chinese textile raw material exports to Vietnam in recent years, a trend likely to accelerate. Therefore, China is increasing its raw material exports to these countries to support their growing manufacturing sectors. This allows China to maintain its position in the supply chain, albeit at an earlier stage. Also, China will seek to increase raw material trade with African countries, where textile manufacturing is increasing, through heavy investment.
China is also actively looking to expand its raw material exports to other major markets such as the European Union and countries participating in the Regional Comprehensive Economic Partnership (RCEP). Mexico is also a key target, due to its proximity to the US
Table: Projected shift in China's raw material exports
|
Destination |
Current export share (estimated) |
Projected increase |
Reasons |
|
Southeast Asia (Vietnam, Bangladesh, Cambodia) |
35% |
15-20% |
Growing manufacturing, lower labor costs |
|
RCEP Countries |
20% |
10-15% |
Trade agreements, market diversification |
|
African Countries |
10% |
5-10% |
Increasing manufacturing capacity |
|
European Union |
15% |
5% |
Diversification of Markets. |
|
Mexico |
5% |
10-15% |
proximity to the US. |
India's export opportunities
India is expected to capitalize on the shifting landscape by increasing its raw material exports especially to the European Union and the Middle East. India has a strong base in cotton yarn and fabric production. It can increase exports to the EU, which seeks to diversify its sourcing away from China. The Middle East, particularly countries like the UAE and Saudi Arabia, are also growing markets for Indian textiles.
Table: Projected growth in India's raw material exports
|
Destination |
Current export share (estimated) |
Projected increase |
Reasons |
|
European Union |
20% |
10-15% |
Diversification of sourcing, competitive pricing |
|
Middle East |
15% |
8-12% |
Growing markets, proximity |
|
Mexico/South America |
10% |
5-10% |
Increased manufacturing for US supply. |
|
Southeast Asia |
20% |
3-5% |
Diversification of export markets. |
India can also increase trade with countries benefiting from US diversification. For example, countries such as Mexico, and certain South American nations that are increasing their textile production to supply the US, will increase their demand for Indian raw materials. Southeast Asian countries too are looking to diversify their raw material imports, away from solely relying on China. For example, as Bangladesh looks to diversify its raw material imports, India is a close and logical trade partner. India's proximity, and strong cotton production, gives it a competitive edge in supplying Bangladesh.
Turkey's and Indonesia's supply chain adjustments
Both Turkey and Indonesia will see an increase in demand for their products from countries looking to diversify their supply chains away from China. And both countries will need to invest in infrastructure and technology to meet the increasing demand.
Turkey's strength lies in its vertically integrated textile industry, from raw materials to finished goods. With tariff imposition, Turkey will focus on increasing its exports of higher value-added fabrics and yarns to the EU and the US. They will also seek to strengthen regional supply chains, sourcing raw materials from neighboring countries. Turkey will also see an increase in demand from European retailers that are looking to reduce reliance on the Far East.
Indonesia meanwhile will focus on attracting foreign investment to improve its manufacturing efficiency and increase its production of yarns and fabrics. They will seek to increase exports to countries in Southeast Asia and the Middle East. Indonesia will also attempt to increase its exports to countries that have free trade agreements with the US. And will focus on capturing the middle market of textiles, as companies move away from China, and look for low cost alternatives. Data shows, FDI in Indonesia's textile sector has been increasing, reflecting growing interest in its manufacturing potential.
Table: Supply chain shifts for Turkey and Indonesia
|
Country |
Focus area |
Export markets |
Supply chain adjustment |
|
Turkey |
Higher value-added fabrics, yarns |
EU, U.S., Regional markets |
Strengthening regional supply chains, increased investment in technology |
|
Indonesia |
Yarns, fabrics, attracting foreign investment |
Southeast Asia, Middle East, Countries with free trade agreements with the USA. |
Improving manufacturing efficiency, infrastructure development |
|
Turkey's textile export growth to EU (in $ bn) |
|||
|
Year |
Export value |
Growth rate |
|
|
2021 |
15.2 |
- |
|
|
2022 |
16.5 |
8.60% |
|
|
2023 |
17.8 |
7.90% |
|
|
Indonesia's textile sector FDI ($ mn) |
|||
|
Year |
FDI value |
Growth rate |
|
|
2021 |
450 |
- |
|
|
2022 |
500 |
11.10% |
|
|
2023 |
560 |
12% |
These tables highlight the quantitative perspective on the projected shifts. These shifts are highly dynamic and influenced by various factors, including evolving trade policies, economic conditions, and technological advancements.
Thus the 90-day hold on tariffs (excluding China) has led to but the long-term trend of supply chain diversification is likely to continue. The impact of the tariffs will vary depending on the specific textile product. Raw materials, yarns, and fabrics will be affected differently. Companies are now focusing on sustainability and ethical sourcing, which will further influence supply chain decisions.
The reciprocal tariffs are indeed triggering a significant restructuring of global textile supply chains, with countries adapting to the new trade landscape. While China's dominance may decline, countries like India, Turkey, and Indonesia are likely to gain. However, these countries need to address their respective challenges to fully capitalize on the shifting landscape.
Operator of Zara clothing and Virgin Megastore chains in the Middle East, the Azadea Group has deferred its IPO launch plans to focus on its business operations.
The group’s decision to delay the IPO listing is not influenced by the current market volatility triggered by US President Donald Trump’s tariff policies. The Beirut-based retailer plans to foray into new markets in the Middle East besides expanding into existing ones.
Trump’s tariffs announcements have led to widespread turbulence in the Gulf equity markets.
While the IPO plans of regional bankers remain largely intact, the greater uncertainty and a decline in oil prices makes new IPO listing challenging in one of the world’s busiest markets
An investment vehicle owned by the emirate’s ruler, Dubai Holding acquired a minority stake in Azadea in 2018, boosting the company’s value to over $1 billion.
Operator of over 700 stores across over a dozen countries, Azadea was founded in 1978 by the Lebanon-based Daher family.
Tummala Nageswara Rao, Minister for Handlooms and Textiles, Telengana officially opened the new TexPort unit at the Apparel Park in Sircilla, emphasizing on the state government's dedication to supporting its weavers and farmers.
Built on 7.6 acre with a $7.4 million investment (Rs 62 crore) and covering 186,215 sq ft, this facility is expected to generate substantial job opportunities for the local community.
Other key officials attending the store’s inauguration includes IT and Industries Minister Sridhar Babu, BC Welfare and Transport Minister Ponnam Prabhakar, Government Chief Whip Aadi Srinivas, and district collector Sandeep Kumar Jha. The dignitaries unveiled a commemorative plaque, toured the production areas, and interacted with the factory workers.
During the event, Rao emphasized the state's ongoing programs such as ‘Worker to Owner’ and announced significant financial assistance measures. These include a $2.47 billion (Rs 20,600 crore) loan waiver for farmers, $4.1 million (Rs 34 crore) allocated for weavers on Konda Laxman Bapuji Jayanti, and the clearance of outstanding payments totaling $109.7 million (Rs 914 crore) for weavers. Further welfare initiatives include programs like Chenetha Bharosa (Weaver's Assurance), Chenetha Bima (Weaver's Insurance), and large textile orders valued at $108 million (Rs 900 crore) placed with local weavers.
BC Welfare Minister Ponnam Prabhakar expressed his appreciation for TexPort’s $7.4 million (Rs 62 crore) investment from Bengaluru, pledging the government’s full support for the industry’s growth and the creation of more local jobs.
Inditex's youth-focused fashion brand, Pull &Bear is strengthening its UK presence by relocating its London flagship store. As part of its international expansion, Pull & Bear has opened its new flagship at 207-213 Oxford Street, a prime retail location in London. The brand's previous store at 315-319 Oxford Street closed two months ago.
The new store spans 1,391 sq m across two floors and features a digitally enhanced, minimalist design. The aesthetic is sleek and modern, with metallic surfaces, industrial elements, and refined wood accents. Pull & Bear collaborated with street artist Navinder to incorporate exclusive, site-specific installations, adding a creative touch to the shopping experience.
The store's layout uses a modular room system to optimize product visibility, navigation, and customer flow. The store’s upgraded features include assisted self-checkout stations and a dedicated service point for online order collection and returns. The store also houses a unique ‘Pull&Bear Room’ within the fitting area to encourage customer engagement on social media platforms like TikTok.
The store is divided into dedicated sections for women's wear, men's wear, footwear, and accessories. It also includes areas for Pull & Bear's in-house women’s collection, Pacific Republic, and its urban sub-brand STWD, which features an exclusive unisex capsule collection. To celebrate the opening, Pull & Bear is previewing a limited-edition collection, set for a full launch at a future pop-up store in Milan.
This store’s opening aligns with Inditex's broader retail expansion in Europe and internationally. The retailer recently opened a new Oysho store in Paris's Place de la Madeleine and a major Zara flagship in Nanjing, China. It plans to open a new Massimo Dutti store on Oxford Street, further solidifying its presence in central London's key shopping district.
By the end of 2024, Pull&Bear had 800 stores globally, a mix of company-owned and franchised locations. The brand is also available in over 200 markets through e-commerce. In the UK, Pull&Bear now has 14 retail locations, including three in London, along with stores in cities like Cardiff and Manchester.
Founded in 1991 and headquartered in Narón, Galicia, Spain, Pull&Bear is part of the Inditex group, which also owns Massimo Dutti, Bershka, Stradivarius, Oysho, Zara, Zara Home, and Lefties.
In its 2024 fiscal year, Pull & Bear’s revenues increased by 4.6 per cent to €2.47 billion in revenue. Total consolidated revenue of Marta Ortega, Chairman-led Inditex rose by 7.5 per cent to €38.63 billion in consolidated revenue for the same period.
Emerging as India’s second-largest textile exporter for the fifth consecutive year, Gujarat exported textiles worth $5.749 billion in FY2023-24.
While Gujarat has consistently been a major player in the cotton yarn and fabric markets, the state hasn't yet reached its full potential within the global textile supply chain, suggest industry analysts However, they anticipate that the recently implemented textile regulation has the power to revolutionize the industry. The policy aims to establish Gujarat as a leading global textile hub by attracting new investments, particularly in garment manufacturing.
The policy's focus on technical textiles, integrated infrastructure, and boosting value-added production is expected to enhance Gujarat's position in the coming years. The FY 2021-2022 saw a significant rise in textile exports, largely due to rising cotton prices. Now that cotton prices have stabilized around Rs 53,500 (approximately $624.21) per candy (356 kg), manufacturers are anticipating more predictable input costs and improved long-term planning.
Pabitra Margheria, Union Minister of State for Textiles, highlighted the central government's initiatives to boost the sector's competitiveness in a response to the Lok Sabha. These include the Production-Linked Incentive (PLI) scheme targeting the technical textiles and man-made fiber (MMF) sectors, and the PM MITRA program aimed at developing world-class textile parks.
According to Rahul Shah, Co-Chairman, GCCI textile taskforce, Gujarat's growth began with the 2012 textile policy. He noted, Gujarat holds a significant advantage in exporting cotton fabric and yarn. Despite a decrease in demand in Europe due to the Russia-Ukraine war, the state still has room to grow, opines Shah. It could benefit from the global push to reduce reliance on Bangladesh and China, especially as major companies seek alternative sourcing locations following the Covid-19 pandemic, he adds.
Messe Frankfurt has unveiled a new initiative, “Texpertise Econogy Insights,” focusing on five critical themes shaping the sustainable transformation of the global textile and clothing industry. Based on in-depth sustainability checks across 24 global trade fairs and insights from leading experts, the report reflects the sector's pressing challenges and innovative responses.
The textile industry, marked by vast complexity and massive scale producing textile waste equivalent to 370,000 fully-loaded Airbus aircraft faces a dismal one per cent recycling rate. With 99.7 per cent of industry players being micro, small or medium-sized enterprises, the need for coordinated transformation is urgent. Messe Frankfurt’s Texpertise network, comprising over 60 textile events in 13 countries, is positioning itself as a hub for collaboration and progress.
The newly launched report identifies five central themes: the adoption of Sustainable Development Goals (SDGs) for responsible business practices; transparency and traceability across supply chains; the environmental and functional trade-offs between natural, synthetic, and regenerated fibres; the implementation of eco-friendly process standards; and innovative approaches to textile recycling.
Insights for the report were gathered through Texpertise Econogy Checks, completed by 820 companies between January 2024 and January 2025 in Germany, France, the USA, and China. Participating organisations were assessed in areas such as supply chain sustainability, materials, processes, and innovation strategies.
Since 2008, Messe Frankfurt has been actively promoting sustainability through curated content and special showcases at its textile fairs. Now, under the Texpertise Econogy umbrella, these efforts aim to enhance visibility for sustainable innovations and strengthen global knowledge-sharing.
“Transformation requires cooperation,” says Olaf Schmidt, Vice President, Textiles and Textile Technologies, Messe Frankfurt, reaffirming the group’s commitment to leading the industry’s shift towards sustainability.
Showing consistent growth, India's raw silk production increased from 31,906 metric tons in 2017-18 to 38,913 metric tons in 2023-24. This growth is mirrored by an expansion in mulberry plantations, which grew from 2.23 lakh hectare in 2017-18 to 2.63 lakh hectare in 2023-24.
In 2023-24, the value of India’s silk goods exports also increased to Rs 2,027.56 crore (approximately $243 million), consolidating the nation’s position as the world's second-largest silk producer and top consumer, according to the Ministry of Textiles.
Additionally, India exported 3,348 metric tons of silk waste during 2023-24, according to the Directorate General of Commercial Intelligence and Statistics. While silk waste may include broken fibers or imperfect cocoons, it can still be repurposed into yarn or recycled into new products.
India is the second largest producer and the largest consumer of silk globally. According to the Ministry of Textiles, despite representing only 0.2 per cent of global textile production, silk plays a vital role in India's rural economy, providing employment and foreign exchange earnings. The Indian government supports the industry through schemes like Silk Samagra, the Raw Material Supply Scheme (RMSS), the National Handloom Development Programme (NHDP), and Samarth, focusing on production enhancement, weaver support, and skill development.
Encouraged by government programs like Silk Samagra, which has already benefited over 78,000 individuals, India's silk sector is weaving economic empowerment into its rich cultural heritage. From the shimmering Kanchipuram sarees to the earthy charm of Bhagalpur Tussar, silk continues to connect heritage with livelihoods across rural India.
John Enoh, Minister of State for Industry, Trade, and Investment, Nigeria, has announced the government's decision to create a strong and adaptable policy framework to support the growth of the country's Cotton, Textile, and Garment (CTG) sector. Through this policy, the government aims to reduce its dependence on imported clothing and generate $4 billion annually.
During a CTG stakeholders' meeting in Abuja themed ‘Co-creating solutions to grow Nigeria's CTG industry,’ Enoh stated, this framework and support will lessen Nigeria's dependence on foreign apparel, while also generating jobs and stimulating local manufacturing.
Enoh assured stakeholders of the government's commitment to promoting Nigerian-made goods and revitalizing the textile industry. He mentioned plans for a national campaign encouraging all ministries, departments, and agencies (MDAs) to prioritize local garments and goods. He cited Ogun State as an example, where over 70,000 public sector workers are required to wear Nigerian-made clothes weekly.
Further, Enoh promised the government would collaborate closely with institutions like the Bank of Industry to ease access to financing and machinery for garment and textile businesses.
Bluesign, a global pioneer in sustainable manufacturing, has marked a significant milestone with the continued expansion of its Denim Initiative during 2024-2025. Launched in 2020, the initiative aims to transform denim a category long known for its environmental impact by promoting clean chemical management and verified sustainable practices across the entire value chain. Over the past year, the initiative has seen remarkable progress, with a growing number of system partners aligning with Bluesign’s rigorous standards and bringing traceable, responsibly made denim products to market at an unprecedented scale.
A key development in this expansion is the inclusion of Nishat Mills Limited, one of South Asia’s largest vertically integrated textile companies, as a new Bluesign system partner. Based in Lahore, Pakistan, Nishat joins a global network committed to eliminating harmful substances from textile production and implementing cleaner, safer processes. With operations spanning spinning to power generation, Nishat supplies leading brands with premium fabrics. This partnership aligns its facilities with the Bluesign System, helping meet emerging regulations such as the EU Digital Product Passport, Corporate Sustainability Due Diligence Directive, and Corporate Sustainability Reporting Directive.
Nishat’s Executive Director Umer Shah called the certification a reflection of the company’s values and a step toward cleaner chemistry and responsible resource use. As the first mill in Pakistan to join the system, Nishat strengthens Bluesign’s influence in South Asia a key region in the global textile landscape.
Throughout the year, the Bluesign Denim Initiative added numerous partners across the textile ecosystem, including brands like Dondup in Italy and J Crew/Madewell in the USA. Leading laundries and mills also joined the movement: ISKO (Turkey), Advance Denim (China), Everest and LIM Group (Italy), Saitex (Vietnam/LA), Pure Denim (Italy), Prosperity Textiles (China), and Sanko Tekstil - Martelli Branch (Turkey). Chemical companies such as Archroma, RUDOLF, DyStar, Nearchimica, ZAITEX, Soko Chimica, and Officina+39 further strengthened the supply chain’s push for clean chemistry.
Bluesign also made significant inroads into the luxury fashion segment. Italian laundries Everest and LIM Group, which serve global names like Chanel, Gucci, and Louis Vuitton, adopted Bluesign standards, setting a new precedent for sustainable denim finishing and water stewardship. Dondup’s integration of the Bluesign system reflects Italy’s growing commitment to sustainable craftsmanship, while Madewell’s participation shows the increasing influence of American consumer demand for transparency.
As the initiative grows, Bluesign offers a practical blueprint for change providing facility assessments and system integration support to drive sustainable transformation. Each new partner expands the ripple effect, encouraging others across the supply chain to follow.
“This is how change happens,” said Bluesign CEO Daniel Rufenacht. “One partner at a time until sustainable practices become the industry norm.”
Julie Holt, Director, Global Business & Exhibition has led the expo since its inception in 2010. She is focused on developing the exhibition’s portfolio to assist more businesses realise cross border opportunities. Holt speaks about its growing importance for Indian textile business to increase their presence in the lucrative Australia market.
What is the vision for Global Sourcing Expo 2025, particularly the Sydney edition that’s relatively new?
Our vision statement is to be Australia’s ultimate global sourcing destination providing buyers with unmatched face to face sourcing opportunity in a B2B trade show for apparel, home textiles, footwear and accessories from global manufacturers and suppliers.
The Sydney edition, while drawing on the strengths of the flagship Melbourne edition, will reinforce buyers and exhibitors face to face sourcing experience and provide a biannual edition of the expo, thereby covering the major two sourcing markets of Australia – Sydney and Melbourne.
Given Melbourne's established presence, how does the Sydney edition align with the expo's long-term roadmap?
The businesses that visit the Sydney edition are distinct from the Melbourne expo. Additionally, the June edition allows seasonal planning and ordering of products for buyers. In the long-term it’s expected that buyers will visit both editions as exhibitors will bring two distinct collections. The exhibitors that participated in Melbourne have already started participating in the Sydney expo, with two different seasonal collections.
How is the Sydney edition different from Melbourne while maintaining consistent brand experience? What unique opportunities do you foresee in Sydney?
The Global Sourcing Expo provides consistent brand experience through uniformity in service that makes the expo one of its kind in Australia. The physical elements and service delivery components at both editions are consistent in terms of quality, ensured by the team behind the show.
Although exhibitors bring trans-seasonal collections to both expos, seasonal differences are reflected in the choice of fabric texture, weight and colour palette. The two editions will remain distinct through the businesses that these cater to. In Sydney, we expect additional buyers from businesses and boutiques based in Queensland, Northern New South Wales and the Byron Bay region.
What are your buyer turnout projections for Sydney? Is the Sydney edition targeting specific sectors or regions?
Sydney is expected to continue its strong growth much like last year that saw 43 per cent increase in visitors. Also, Sydney-based buyers are aware that there is a dedicated expo there and they are scheduling their attendance and sourcing activity around that. While we are targeting all product sectors in Sydney like Melbourne, we continue to focus on promoting sustainable solutions across both shows.
India is a significant sourcing market for Australia. What is the importance of Indian participation in 2025 edition, especially in Sydney? What can Indian exhibitors expect?
Indian participation at the Global Sourcing Expo has seen good growth since 2010. The Australia-India ECTA has been a catalyst in this growth as Indian exporters are now at par with China, Bangladesh and ASEAN countries.
Indian exhibitors can leverage their differentiated skills (in prints, embroidery, hand-made), the vertically integrated set-up from fibre to fashion, and authenticated sustainability claims. Additionally, the home textiles sector has unparalleled advantage in showcasing products made of recycled fibres from Panipat. Also, Indian exhibitors can expect a market that is number two in the world in consumption of clothing and textiles on a per capita basis. With a consumer who is always looking for style, colour and choices, exhibitors need to be mindful that minimum order quantities (MOQs) are critical to securing leads. Australia has low MOQs. Additionally, Indian exhibitors can expect healthy competition from other Indian exhibitors and suppliers from over 14 countries at the Sydney event. With uncertainty in global trade, Australia offers a relatively stable environment in terms of trade besides familial and cultural linkages.
Are specific Indian export councils, trade bodies, regional clusters being directly engaged for participation in either city?
For long, Global Sourcing Expo Melbourne has enjoyed strong support from India as the India Trade Promotion Council was a seminal part of the expo in 2010 and from there, interest from across India has grown enormously. This includes national organisations, state-based organisations such as the government of Tamil Nadu and industry clusters. For example, the Federation of Indian Export Organisations (FIEO), Handloom Export Promotion Council, Apparel Export Promotion Council, Council for Leather Exports and many other export councils have been consistent participants.
In Melbourne 2024, there was one trade organisation, eight export promotion councils and one SME cluster from Kolkata. We expect to see similar result for Melbourne in 2025 particularly given the global dynamics and the opportunity that Australia can offer Indian organisations in terms of a stable and affluent market.
This year, a broad range of companies from India are participating through two leading organisations, FIEO and Wool and Woollens Export Promotion Council and the number of participants will exceed last year’s. Discussions are currently underway with two other Indian organisations to participate in this year’s Sydney edition.
Are any emerging sectors gaining momentum for 2025, especially in the Sydney edition?
Several sectors that feature at the Sydney expo are gaining momentum. These include: sustainable fashion, smart textiles, luxury swimwear, activewear innovation and digital textile printing. As organisers, we will promote these sectors to ensure the expo delivers on creating immediate business opportunities between buyers and sellers.
How do product category trends differ between Sydney and Melbourne?
Both have vibrant apparel and textile industries, but they excel in different areas. Sydney is known for its focus on high-end fashion and luxury brands. It has a strong presence in luxury apparel and accessories. The city is also a hub for sustainable and eco-friendly textiles, reflecting its commitment to innovation and environmental consciousness.
Melbourne has a thriving creative and artistic community and excels in streetwear, independent labels and niche markets. It also has a major focus on technical textiles and functional apparel, and sports and outdoor wear.
What kind of buyers and businesses are expected in Sydney?
Sydney has a higher concentration of apparel wholesalers reflecting its role as a gateway for international trade. Its proximity to major ports and global business connections make it a hub for large-scale distribution. Boutique retailers are also prominent, catering to the city’s affluent clientele and high-end fashion market. E-commerce retailers are growing rapidly across both Sydney and Melbourne.
Melbourne known for its creative and independent spirit has a good presence of boutique retailers and is a stronger manufacturing hub.
Are any new initiatives, forums, or matchmaking platforms being introduced in the 2025 editions to boost B2B networking? Will there be any India-focused sessions or forums?
Both editions of the expo already include industry forums and matchmaking through the Global Sourcing Seminar program that enables contact between industry speakers and visitors/exhibitors as part of Q&A and fireside discussions. The events also include both formal and informal networking events. In our seminar program for India, we always give space to convene an India-focused session. However, none are confirmed for Sydney, we are working towards including a session in Melbourne.
How will the Expo provide value to first-time exhibitors or SMEs, particularly those from developing regions like India?
The organisers arrange a pre-show webinar to help first time exhibitors prepare for the expo. Also, the app that is provided to all exhibitors helps them track registered buyers arrange business meetings and record visits to the stand.
The Global Sourcing Seminar program helps exhibitors gain insights into the Australian market, listening to experts, brands and retailers. For exhibitors, seminar attendance isn’t charged, which is otherwise at least AU$40 per seminar. The organisers make industry introductions on a case-by-case basis at the expo through our relationship with a network of experts in attendance at the expo.
What are your strategies to maximize buyer footfall in Sydney and ensure good return on investment for participating brands?
We continue to broaden our marketing campaign, particularly our digital campaign, and leverage our industry partnerships. The results achieved in our most recent Sydney and Melbourne editions attest our efforts in attracting a broader audience, with growth of 43 per cent and 29 per cent in visitor attendance respectively.
We are investing significantly in targeted digital advertising, search marketing, and social media promotions, ensuring we reach qualified sourcing professionals across Australia and New Zealand. Our year-round strategy includes: eDM campaigns, retargeting, lookalike audience development, and partnership amplification with key buying groups, associations, and trade media.
We understand that a high-quality visitor audience is fundamental to exhibitor success, and our campaign is designed to maximise footfall and deliver qualified buyers actively seeking sourcing opportunities. Campaign activities are continuously reviewed with adjustments made to ensure we are both maximising and optimising the visitor audience — ensuring the strongest possible return on investment for participating brands.
What is your message to potential Indian exhibitors considering Sydney for the first time?"
Global Sourcing Expo has been a proven success for Indian exhibitors that have repeatedly exhibited at both Sydney and Melbourne editions. If you have a unique point of differentiation, the Australia market and this expo is for you. Welcome!
