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Asics launches first female focused brand campaign

  

Asics has launched latest campaign ‘Her Heritage’ - the first female-focused release from ASICS SportStyle.

The models within this collection, deliberately sport dual-tones, powerful hues of White and Gold, representing the strength and beauty of a winner, overlaid with transparent and breathable mesh.

The motorsport inspired GEL-1090™ model returns for Autumn/Winter, alongside the GEL-NANDI™ shoe, another silhouette brought from the early 2000s and re-envisioned for a new audience.

The GEL-TARThe final sneaker within the capsule is the JAPAN S™ PF, a classic court silhouette with a thick platform for solid sole support.

The wide variety of styles within the new womenswear offering allows for the wearer to choose a silhouette that reflects and complements them in their endeavours to experiment with the world around them.

THER™ 180 is a unique new model that has been created by merging the upper of the original TARTHER™ 98 model with GEL-QUANTUM 180™ tooling which makes for a multi-faceted, memorable silhouette.

 
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