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Archroma to unveil eco-friendly denim innovations at Milan and Vietnam trade shows

  

Archroma, a global leader in specialty chemicals, is set to showcase its latest sustainable innovations in denim color and processing at two major international events: Denim Premiere Vision in Milan on May 21-22 and Denimsandjeans Vietnam on June 25-26. These platforms will highlight Archroma’s commitment to advancing environmentally responsible textile solutions without compromising denim’s iconic appeal.

With denim production under increasing scrutiny for high water, chemical, and energy use, Archroma is introducing solutions aimed at reducing environmental impact. “With a broad portfolio of textile dyes and chemicals backed by decades of advanced research, Archroma is rewriting the rules for those who love denim,” said Dhirendra Gautam, VP Global Marketing and Strategy at Archroma. “From timeless indigo to trend-driven finishes, we are evolving denim with processing solutions that preserve the fabric’s iconic appeal while minimizing its impact.”

At both events, Archroma will present Denim Halo, an innovative pre-treatment and dyeing process that enables the production of distressed denim looks with a reduced environmental footprint. Denim Halo combines Dirsol RD p, a new yarn pre-treatment with Archroma’s indigo, sulfur, or biosynthetic dyes. This results in laser-friendly denim that delivers sharp contrasts in deep black and indigo shades without altering standard dye recipes or setups. The process also reduces yarn shrinkage, improves tensile strength, and lowers water and energy use, while avoiding potassium permanganate and minimizing caustic soda in sulfur dyeing.

Archroma will also reveal a new capsule collection that highlights Black Denim created using Denim Halo and Diresul Evolution Black, paired with premium fabric from Kipas Denim and finished using Jeanologia’s eco-friendly washing technology. The collection offers a modern, refined take on black denim rooted in responsible production.

Visitors will also get a closer look at breakthrough dyestuffs like Diresul Evolution Black, a sulfur black dye with 57 per cent lower synthesis impact, and Denisol Pure Indigo 30 LIQ, an aniline-free indigo alternative. EarthColors, Archroma’s patented biowaste-based dye technology, will also be showcased, emphasizing circularity by converting non-edible food and agricultural waste into high-performance dyes.

Archroma invites visitors to Booth A25 at Superstudio Piu, Milan and Booth 06 at Riverside Palace, Ho Chi Minh City.

 
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