As part of its active engagement in the fight against COVID-19, Archroma, a leader in color and specialty chemicals, has announced a collaboration with Soorty for a new collection combining eco-advanced colors with hygiene and protection technologies.
The denim collection will be introduced by Soorty under the brand SmartCare+ and will include denim fabric, garments and, coming soon, masks. The products will be introduced shortly to major denim brands and retailers, to be made available to consumers around the globe in the coming weeks.
Such technologies were developed and selected by Archroma for their compliance with The Archroma Way: safe, efficient, enhanced, it’s our nature. The approach finds its origin in Archroma’s deep belief that it is possible to make the textile industry sustainable.
