Apparel companies are directing resources toward digital platforms in order to better engage with customers, accelerating fleet optimization initiative, augmenting supply chain and concentrating on improving financial flexibility. They are also focusing on superior product strategy to resonate well with customers and advancing omni-channel capabilities.

The Children's Place, Inc has been making investments to upgrade its omni-channel capabilities as part of its digital transformation strategy .The company has enabled ship-from-store capabilities in roughly 85 per cent of its US stores, which more than doubled its daily shipping capacity. Its e-commerce sales rose 12.2 per cent during first-quarter fiscal 2020, and represented approximately 53 per cent of total net sales, as online sales accelerated following the closure of store effective Mar 18.

The Gap, Inc leveraged its omni-channel capabilities to cater to customers’ demand online, at a time when its stores were temporary closed. This Zacks Rank #3 company witnessed a 13per cent year-over-year increase in online sales in first-quarter fiscal 2020. Moreover, the company recorded online sales growth of 40 per cent in April. Last month, the company registered more than 100 per cent growth in online sales.

American Eagle Outfitters, Inc reported a 33 per cent increase in digital demand, as measured by ordered sales. Its digital demand surged by 75 per cent at Aerie and 15 per cent at AE. The company introduced curbside pickup with re opening of stores. The company is enhancing digital capabilities, strengthening inventory management and reassessing store fleet to position itself for a new future of retail industry.