Africa’s leading e-commerce platform Jiji is set to launch its online classified ads marketplace in Bangladesh, marking its first expansion into Asia. The company plans to invest millions of dollars to capture a significant market share and establish leadership in the classified ads sector.
Jiji, which operates in Africa with over 1.2 crore monthly active users and two lakh business sellers, has successfully outperformed and acquired OLX, Cars45, and Tonaton in different regions. Headquartered in Warsaw, the company has offices in Lagos, Nairobi, Accra, Warsaw, Dubai, and Kyiv.
CEO Anton Volianskyi sees Bangladesh as a major growth opportunity due to its expanding middle class, rising digital adoption, and largely untapped e-commerce sector. Instead of managing inventory or logistics, Jiji connects price-sensitive buyers and sellers through classified ads.
Jiji has already registered a local subsidiary and aims to build a strong local team. It also plans to expand into two or three additional Asian markets within the next two years.
Bangladesh’s e-commerce market is expected to surpass $12 billion by 2029, with a young, tech-savvy population driving growth. Jiji believes its proven model will help it quickly establish dominance, despite competition from existing players like Bikroy and Bproperty.
