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Aditya Birla adopts forest policy to reduce carbon footprint

One of world's largest fabric makers for the fashion industry, Aditya Birla has decided to abide by the policy to exclude fiber produced at the expense of endangered forests, reports Canopy, an environmental group. Its use of viscose made the company a target for environmental groups pushing to curb deforestation in the pulp and paper sector.

Many other fashion brands, in the recent past, including H&M, Zara, and Levi's have adopted similar policy as a part of their sustainability programs. The agreement however differs significantly from the deforestation-free policies being adopted in the palm oil and soy sectors in that it doesn't specifically bar old-growth timber from Birla's supply chain. Instead it requires wood harvested in "ancient and endangered forests" to be extracted under a "sustainable forest management system" or as part of "a biotope-conservation program". That means the company could still buy fiber from companies operating within rainforests and boreal forests.

Aditya Birla, an Indian conglomerate with operations in 36 countries and 120,000 employees, accounts for about a fifth of global production of man-made cellulosic fibers for fabric, including viscose which is produced from wood pulp. 

 

www.adityabirla.com

 
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