The first adidas product to be made with the Spinnova fiber, the Terrex HS1 hoodie comprises a minimum of 25 per cent wood-based fibres alongwith organic cotton. The hoodie is made without dyeing or chemicals and works with the natural color, as per an Innovation in Textiles report.
The brand aims to make a limited number of the Terrex HS1 commercially available on adidas.com and in other selected retail outlets from July this year. Spinnova aims to provide radically sustainable and high-performance materials, says Janne Poranen, Co-Founder and CEO. The company has developed a fibre technology that does not involve any dissolving chemistry, and emulates the production of spider silk and spin filaments from cellulose.
The process uses no harmful chemicals and 99 per cent less water than cotton,, It also minimizes CO2 emissions in production and does not contain microplastics. Spinnova has also collaborated with the world’s largest wood eucalyptus pulp producer, Suzano to build Respin, a commercial scale fibre plant in Finland. The company aims to increase its global fibre production capacity to million tons within the next 10-12 years.
