Abercrombie & Fitch Co is entering resale market with the help of ThredUp . The partnership, part of ThredUp’s Resale-as-a-Service, allows shoppers to send their used or no longer desirable clothing and accessories to the online consignment shop in exchange for Abercrombie or Hollister gift cards. Shoppers can send in women’s or children’s apparel, accessories and footwear from any brand and will receive merchandise gift certificates from Abercrombie in exchange.
Abercrombie’s interest in the program is part of the retailer’s sustainability initiatives and efforts to keep clothing out of landfills. The retailer is also struggling with the prolonged social distancing measures in North America and Europe. Its stores — more than 850 around the world, many of them located in malls — remain closed until further notice. Earlier this month, the retailer furloughed the majority of its in-store associates.
Consumers who wish to participate in this initiative must first request a “clean-out kit” from thredup.com. The kit includes a prepaid shipping label to mail clothes to ThredUp. After the value of the goods has been determined, ThredUp will distribute gift cards from the Abercrombie brand of choice. All Abercrombie & Fitch brands — Abercrombie Kids, Hollister Co. and intimates brand Gilly Hicks, in addition to the nameplate brand — are included in the deal.
