Posting a strong performance driven by the robust demand for the brand’s updated apparel collection, Abercrombie & Fitch reported net sales of $1.10 billion in Q1, FY25.

The retailer's strategy of introducing trendy pieces, such as printed jeans and dresses, successfully attracted more shoppers, especially younger consumers. Hollister's vintage tees and denim lines performed well, with comparable sales increasing 23 per cent during the quarter—up from 13 percent in the same period last year.

Despite tariffs and global trade challenges that create demand fluctuations, these factors have prompted a revision to its profit forecast for annual sales, Abercrombie stated. The company now anticipates net sales to grow approximately 3 to 6 per cent for the year, an increase from its earlier forecast of 3 to 5 per cent growth. This updated outlook includes a 30 per cent duty on imports from China and a 10 per cent tariff on other global goods, with tariff-related expenses estimated at $50 million.

Abercrombie's focus on stylish, high-quality apparel and its ability to respond to changing market trends are accelerating consumer engagement. As it navigates the impact of tariffs and evolving demand patterns, the brand continues to strengthen its position in the competitive retail landscape.