"The fair exceeded all expectations. The show recorded a positive 6 per cent plus in visitor attendance. More international visitors came from the Netherlands, France, Spain and the US. Visitor attendance was also up from the Czech Republic, Poland and Switzerland. What was heartening was the positive response of small and medium producers to fashion innovations."
The 40th Munich Fabric Start witnessed significant rise in visitors with rise in international attendance. The fair saw a clear trend towards greater international presence both in terms of exhibitors and visitors. More than 950 suppliers presented over 1,500 collections for the 2017 Spring/Summer season.
Buyers focused on innovative products, sophisticated new developments and forward-looking high-tech and functional materials. Demand for more comfort and multi-functionality plus added value was visible across all product segments, from basics with a new finish to extremely lightweight wool materials with a coated reverse.
The fair exceeded all expectations. The show recorded a positive 6 per cent plus in visitor attendance. More international visitors came from the Netherlands, France, Spain and the US. Visitor attendance was also up from the Czech Republic, Poland and Switzerland. What was heartening was the positive response of small and medium producers to fashion innovations.
Bluezone and its changed concept
Boasting a surprising new design ‘The Bluezone’ and its changed stand concept met with a positive response from both exhibitors and visitors. Bluezone once again proved a resounding success. The quality of visitors was consistently high. Bluezone is about fine-tuning, new nuances and also about rounding off the collection with exciting novel items.
Oliver Hofmann of Bültel rates the altered Bluezone concept as positive: The look and feel of the Bluezone is very accomplished. The hall boasts of a beautiful entry and positively surprises visitors with its creative ranges. The new stand concept enhances the aspired business atmosphere very well; you can withdraw for concentrated work and yet meet for an exchange in the aisles.
The growing international flair at Munich Fabric Start was underscored by attendance in the Additionals Halls, which were very busy on all three days of the trade fair. “In addition to high-caliber customers from Germany there were international contacts with business partners from Belgium, Holland, Denmark, Eastern Europe and Russia,” said Sven Oppermann, Union Knopf.
Creative hustle and bustle also prevailed at the re-staged Design Studios. In an open-plan and spacious workshop atmosphere 20 international design studios and trend offices showcased their latest developments in extraordinary prints, patterns and designs. Alex Hobley of Fusion CPH said, “We had a fantastic first day and the stream of visitors also remained quite stable on day two. Overall, the trade fair has exceeded our expectations. And the premises here have also convinced us 100 per cent.”
Alex Vogt of Kern Kommunikation said the conversations they had at the Eco Village went far beyond the theme of ecology. Visitors came with a purpose to work intensively with the fabrics on display. Serving as an additional attraction once again was the Organic Selection Trend Forums since they prove that sustainable fabrics have become mainstream. Experts representing certification bodies and associations on site were busy advising visitors. Discussions focused on topics like the availability of large quantities, questions on the stability of raw material prices and innovative material and print solutions,.
Presented by top-notch international speakers the Trend Seminars also met with great approval. Alongside the visionary and market-driven trend lectures presented by renowned trend experts, the lectures with a technical focus on innovative technologies as well as changed clothing habits and consumption were very convincing.
Furthermore, the elaborately designed Trend Areas and the Colour Forum in the foyer were used comprehensively as a basis for directional fabrics and colours. The overriding theme for all the elaborately staged fashion tableaux and stories was ‘Ageless’, the seasonal theme that doubles as an encouragement and challenge to re-define target groups, to go on a quest for new styles and part with conventions. Ageless reflects the longing for fashion that is detached from age, time and - occasionally also gender. The Trendworld already provided initial answers to this, demonstrating a new light-hearted approach to fashion based on a mix of fun, romanticism and relaxed chic.
In a nutshell, the fair organiser's concept met with strong approval. With the first presentation of the fabric collections for Spring Summer 2017 last December at the exclusive preview event ‘View,’ an informative basis for early collection planning had already been laid. This was complemented by three busy trade fair days which were largely used for final collection planning.