The 30th edition of the World Fashion Convention organized by International Apparel Federation (IAF) to provide a meeting point and platform for entrepreneurs of the fashion system from all over the world would begin on in Medellin, this year. In association with Inexmoda, the event would focus on the strengths of the Latin American fashion. The IAF is giving out a 20 per cent early bird discount till for registration.
This year, the theme and topic of discussion is ‘Understanding the Challenges of the Fashion Business’, based on the fact that the fashion system today changes much faster than a decade ago and the need to understand and adapt to the challenges facing us today.
The event is held annually in a different continent. In previous years the convention has been hosted by major cities such as Milan, Amsterdam, Hong Kong, New Delhi, Washington, Istanbul, San Francisco, Porto and Shanghai among others, with more than 200 executives attending it every time. The focus of the event has always been the fashion business, including branding, marketing and management of the supply chain.