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14th Maredamare planned in Florence from July 24-26, 2021


After almost a year, the 14th edition of international beachwear show Maredamare will be held at the Fortezza da Basso in Florence from July 24-26, 2021. As per a Knitting Industry report, the trade fair will exhibit a number of new collections from foreign exhibitors. The agency involved in the foreign promotion of Italian companies, ACE will promote the trade fair and Italian exhibitors alongwith ICEX, a public corporation that aims to promote Spanish companies

ICEX alongwith the Economic and Commercial Office of Spain in Milan will coordinate the participation of a selection of Spanish companies. ABIT, the Brazilian Textile and Apparel Industry Association, will be present at the fair with a selection of Brazilian companies. The trade fair will include several meetings between brands and customers alongwith insights and meetings among operators. Outdoors meetings will be held on July 24 and 25. The fashion shows will be animated by dancers, live music and performers.

The fair will continue online until the beginning of September when Maredamare will reopen its virtual doors for a week of live shows with new videos from the companies.