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A global fashion icon, Levi’s is boosting customer loyalty in Europe by expanding its Red Tab membership program to Ireland, Denmark, Poland, and Switzerland. A part of Levi's direct-to-consumer (DTC) strategy, this initiative aims to strengthen customer engagement and drive sales.
Launched in 2020, the Red Tab program currently boasts nearly 40 million members worldwide, with a significant portion in Europe. Levi's views this expansion as crucial for delivering a seamless, omnichannel shopping experience, fostering lifelong brand loyalty. Members enjoy various perks, including earning coins on purchases, which can be redeemed for vouchers, free shipping, birthday rewards, and early access to exclusive collaborations.
A key differentiator is the in-store tailoring service, allowing members to customize and repair their Levi's garments. Along with an extended product guarantee, this service emphasizes Levi's commitment to quality and durability. The program also offers unique experiential benefits, such as access to music events and curated trips, enhancing the emotional connection between the brand and its customers.
Levi's is focused on using the Red Tab program to gain deeper consumer insights and personalize the shopping experience. By connecting digital and in-store environments, the program allows for tailored recommendations and supports Levi's expansion into new product categories beyond denim.
The company reports strong growth in member acquisition and engagement, with Red Tab members demonstrating higher purchase frequency and customer lifetime value. Notably, these members contribute over 50 per cent of Levi's DTC revenue. The program's pan-European nature allows members to enjoy benefits across multiple countries, fostering a consistent brand experience. Levi's also prioritizes gathering customer feedback to continually improve the program and ensure it meets their needs.
A significant contributor to the national economy, the Indian textile sector is experiencing a transformation with the rapid growth of the technical textiles sector. While traditional textiles remain vital, specialized fabrics designed for specific functions are gaining prominence. Used in diverse industries like automotive, construction, healthcare, and agriculture, these technical textiles are crucial for enhancing product performance and safety.
To boost this sector, the Indian government launched the National Technical Textiles Mission (NTTM) with a budget of Rs 1,480 crore, spanning from 2020-21 to 2025-26. The NTTM aims to drive innovation, market development, export promotion, and skill development within the technical textiles industry.
The mission focuses on four key components: research and innovation, market promotion, export enhancement, and education and skill training. Significant funds have been allocated and utilized for various projects, including research grants, startup funding, and educational programs. Notable initiatives include the Grant for Internship Support for Technical Textiles (GIST 2.0) and the Grant for Research & Entrepreneurship across Aspiring Innovators in Technical Textiles (GREAT) scheme, fostering collaboration between academia and industry.
Skill development is a core focus, with plans to train 50,000 individuals through specialized courses developed by leading textile research associations. A part of Bharat Tex 2024, Technotex 2024, showcased India's advancements in technical textiles, highlighting innovative projects and prototypes.
Success stories like Eicher Goodearth's Mahina, India's first bonded leak-proof period underwear, demonstrate the sector's innovation. State governments, such as Tamil Nadu, are also investing in technical textiles through initiatives like PM MITRA Parks and increased capital subsidies.
These concerted efforts are propelling India's technical textiles sector, strengthening its position in the global market and creating new opportunities for growth and employment. The NTTM, along with related schemes, is driving innovation, enhancing skills, and promoting indigenous production, ensuring the sector's sustainable development.
HimGra, an eco-friendly fiber innovation by Dev Ethical Sustainable Crafts and Textiles, Uttarakhand (DESCATUK), has been invited to present at Startup Mahakumbh 2025, India’s largest startup event, from April 3-5 at Pragati Maidan, New Delhi. Organized by FICCI and DPIIT, the event marks a major milestone for HimGra, a zero-cultivation carbon footprint fiber recognized for its sustainable impact.
Known for its patent-applied, waterless mechanical fiber extraction, HimGra has gained validation from IIT Mandi Catalyst, Fashion for Good, and global brands. It also won the Hindu Kush Himalaya Innovation Challenge for Entrepreneurship, further solidifying its credibility.
At Startup Mahakumbh 2025, HimGra will showcase its latest fiber, yarns, and luxury fabrics for apparel, home textiles, knits, and denim. The event will also mark the launch of its commercial cultivation, led by Self-Help Groups (SHGs) in Uttarakhand, promoting sustainable livelihoods and climate resilience.
“We are honored to be part of Startup Mahakumbh 2025. HimGra is more than an innovation it’s a movement for ethical, sustainable fashion. This platform will help us connect with industry leaders, investors, and policymakers to scale our impact and drive meaningful change in textiles,” said K D Sharma, Co-Founder and Director of DESCATUK.
With its presence at the event, HimGra aims to revolutionize the textile industry by advancing sustainable practices and empowering rural communities.
Europeans are buying and discarding more textiles than ever, says a new report by the European Environment Agency (EEA) highlighting the urgent need to shift away from fast fashion towards more sustainable practices.
As per this report, the average EU citizen increased their average textiles purchase from 17 kg in 2019 to 19 kg in 2022. This contributes to substantial environmental impacts, including increased material, water, and land use, greenhouse gas emissions, and chemical and microplastic pollution, the report says.
To mitigate these impacts, the EU's textile strategy promotes a circular economy, encouraging the production of durable, high-quality textiles that can be reused, repaired, and recycled. The EEA's Circularity Metrics Lab is tracking progress towards these goals.
The rise in online shopping, social media influence, and low-cost synthetic textile production has fueled the growth of fast fashion. While digital technologies like 3D printing offer potential for reducing waste, they also risk increasing consumption by lowering production costs.
Textile consumption ranks fifth among European household consumption categories in terms of environmental impact, measured by raw material use, greenhouse gas emissions, and water and land use.
In 2022, EU member states generated 6.94 million tons of textile waste, or 16 kg per person. Despite a slight increase in textile waste collection, 85 per cent of household textile waste ended up in mixed waste, contributing to landfill and incineration. The implementation of EU legislation for separate textile waste collection in 2025 is expected to improve capture rates.
Land filling of textile waste has decreased, while incineration has increased. Used textile exports have nearly tripled since 2000, reaching 1.4 million tons in 2023. Although intended for reuse or recycling, many exported textiles end up being burned or dumped in African and Asian countries.
The world’s first commercial-scale plant dedicated to producing loopamid®, a recycled polyamide 6 was launched by German chemical giant BASF in Shanghai, China. Having an annual capacity of 500 metric tons, this facility marks a significant step towards sustainable textile manufacturing.
Highlighting the plant’s role in addressing global challenges, Stephan Kothrade, CTO, BASF says, the plant not only transforms textile waste into valuable resources but also promotes a circular economy. It generates the entire loopamid from textile waste, catering to the growing demand for sustainable polyamide 6 fibers in the textile industry.
Ramkumar Dhruva, President –Monomers Division, BASF, says, commercialization of polyamide 6 facilitates textile-to-textile recycling in various fabric blends, including those with elastane. This fiber is expected to contribute significantly to circular economy in the textile sector besides helping customers achieve sustainability goals, he adds.
Both the new plant and loopamid products have received Global Recycled Standard (GRS) certification, assuring consumers and manufacturers of the recycled content and adherence to environmental and social standards.
Yarn manufacturers are already incorporating loopamid into their products.
The Shanghai facility currently utilizes industrial textile waste, such as cutting scraps and defective pieces, collected from textile manufacturing. BASF plans to progressively increase the use of post-consumer textile waste, like end-of-life garments. Recycling these materials is challenging due to mixed fibers, dyes, and accessories.
BASF is actively collaborating with partners to develop efficient collection and sorting systems for textile waste. They aim to expand the use of post-consumer waste in loopamid production, demonstrating a commitment to closing the textile loop and promoting sustainability.
Driven by an increasing demand, Australia's cotton lint market is projected to expand to 2.6 million tons by volume by 2035. As per a report by IndexBox, the market is expected to grow at a CAGR of +1.5 per cent from 2024-2035.
In terms of value, the market is forecasted to grow at a CAGR of +3.0 per cent, reaching $7.2 billion by 2035.
In 2024, Australia’s cotton lint consumption increased by 38 per cent to approximately 2.2 million tons. However, overall consumption showed a relatively flat trend, failing to regain the peak of 3 million tons recorded in 2022. Market revenue increased by 39 per cent Y-o-Y during the year to $5.2 billion.
Australia’s production of cotton lint expanded by 20 per cent to 3.5 million tons in 2024. This was valued at $8.6 billion in export prices. While production shows a general upward trend, it remained below the 2022 peak of $10.1 billion.
The area under cultivation of cotton lint contracted by 14.2 per cent to 657,000 hectare in 2024, following a peak of 766,000 hectare in 2023.
In 2024, cotton lint imports decreased by 22 per cent to 23 tons in 2024, after a peak of 80 tons in 2022. In value terms, imports reached $382,000 in 2024, despite a recent downturn.
Exports of cotton lint registered a slight decline of 0.9 per cent to 1.3 million tons in 2024, following a peak in 2023. In value terms, exports decreased to $2.7 billion. However, exports have generally shown a mild expansion, with a significant surge in 2021.
Vietnam remains the primary destination for Australian cotton lint exports, receiving 436,000 tons, or 39 per cent of total exports. Indonesia and India follow as significant export destinations.
The American Association of Textile Chemists and Colorists (AATCC) is set to return to the Functional Fabric Fair Portland in April 2025 with its immersive and educational Textile Test Zone. Following the success of its earlier iterations in 2024, this hands-on exhibition allows attendees to experience live demonstrations of textile testing and gain deeper insight into the science behind product development.
This year’s Textile Test Zone features six interactive stations: Color Acuity & Viewing Environment, Color Fastness, Laundering, Assessments After Laundering, Moisture Management & Water Resistance Testing, and Fiber Fragment Testing.
At the Color Acuity station, attendees can test visual precision using tools like the Farnsworth-Munsell 100 Hue Test and explore lighting effects on color with a Simultaneous Color Viewer. The Color Fastness section demonstrates fabric durability through friction and heat using Rotary Crockmeters and Scorch Testers.
The Laundering station showcases how size, shape, and color of fabrics are impacted by washing, highlighting AATCC’s eco-conscious test methods and detergents. Follow-up Assessments After Laundering focus on shrinkage, skew, and appearance using Shrinkage Scales and wrinkle evaluation tools.
Moisture Management & Water Resistance Testing lets visitors observe how textiles perform against water exposure with Spray and Impact Penetration Testers. Additionally, the Fiber Fragment section addresses microfiber pollution, showcasing AATCC TM212 an industry-first test method for measuring fiber release during laundering.
With a focus on sustainability, performance, and user experience, AATCC’s exhibit brings laboratory testing to life, helping attendees better understand the role of standards in textile innovation and consumer satisfaction.
Yarn Expo Spring 2025, held from 11 to 13 March at the National Exhibition and Convention Center (Shanghai), set a new benchmark with over 560 exhibitors from 13 countries and regions, and nearly 24,000 visitors from 123 countries and regions. Spanning 27,000 square meters in Hall 8.2, the fair highlighted the textile industry’s growing commitment to sustainability, featuring eco-friendly cotton yarns, recycled fibres, and a series of knowledge-driven fringe events.
Global industry engagement and sustainability drive
The latest edition reinforced its international appeal, attracting a diverse mix of exhibitors and visitors. There was a noticeable increase in participation from emerging sectors such as recycled and regenerated fibres, reflecting a shift towards a circular economy. Visitor numbers grew by 10.3 per cent, with significant attendance from Korea, Japan, Hong Kong, India, Taiwan, and Turkiye. The expo's seven specialized zones, including the International Zone, Chemical Fibre Zone, Cotton Yarn Zone, and Fancy Yarn Zone, showcased high-quality and organic cotton, bio-based yarns, and innovative materials derived from milk protein, mint, tea, hemp, and traditional Chinese herbs.
Speaking at the conclusion of the fair, Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, emphasized the event’s role in promoting sustainability: “Yarn Expo Spring has demonstrated its international reach once again, attracting visitors from around the world to our vibrant zones. We have made a concerted effort to champion eco-consciousness within the textile industry, and through fantastic participation and a sustainable focus, this edition has helped position the sector for a greener future.”
Exhibitors showcase innovation and sustainable solutions
Exhibitors leveraged the event to highlight their latest innovations and sustainable products. Namita Nair, President (Yarn Exports) of Le Merite Exports Limited, India, noted the growing demand for responsible sourcing: “Our motto is to achieve the highest standard of customer satisfaction and retention. Yarn Expo provides an excellent platform to showcase our organic cotton yarn and greige fabrics, allowing us to connect with global buyers.”
PT Embee Plumbon Tekstil, Indonesia, showcased sustainable yarns, attracting buyers from Bangladesh, Brazil, and India. Sanjay Jain, Chief Marketing Advisor, praised the event’s reach, stating, “Shanghai is an ideal location to connect, and we believe the Chinese market remains vital for our growth due to its potential and innovative spirit.”
Other exhibitors, such as Fortune Tech Co Ltd from China, introduced specialized yarns like pleated yarn to target mid-to-high-end brands in Europe. Taiwan’s Tah Yao Textile Co Ltd highlighted the fair’s ability to bring together buyers from Europe, the Middle East, and the US, fostering international collaborations. First-time participant Primotex Textiles International Limited from Hong Kong showcased eco-friendly blended yarns with antibacterial and UV protection benefits, receiving an enthusiastic response from domestic and overseas buyers.
Buyers seek sustainable and high-quality yarns
Visitors to Yarn Expo Spring 2025 were keen to explore innovative and sustainable textile solutions. Duncan McKenzie, Senior Designer at Template Apparel, Canada, expressed excitement about the variety of offerings: “I am seeking cotton interlock and space-dyed yarns for our upcoming spring line that blends luxury with responsible production. Yarn Expo has been an overwhelming experience with many promising options.”
Pakistan’s Danyal Asif, General Manager of TDD Global, found the event fruitful, particularly in sourcing polyester yarns and recycled options: “It’s thrilling to see the show’s internationality, with exhibitors from Turkiye, India, and beyond.” Meanwhile, Ma Wenchao, Head of R&D at Dezhou Shangkai Tex Co Ltd, China, noted that the expo provided insights into the latest industry trends, influencing future innovations.
As one of China’s largest yarn exhibitions, Yarn Expo Spring 2025 successfully fostered new business opportunities and industry-wide discussions on sustainability. Organised by Messe Frankfurt (HK) Ltd and the Sub-Council of Textile Industry, CCPIT, the fair was held alongside Intertextile Shanghai Apparel Fabrics - Spring Edition, Intertextile Shanghai Home Textiles - Spring Edition, CHIC, and PH Value. This synergy amplified networking and business opportunities for exhibitors and buyers alike, solidifying the expo’s position as a premier global sourcing and knowledge-sharing platform.
India, with its rich textile heritage and increasing environmental awareness, is ready to become a key player in the growing global lyocell fiber market. Lyocell, a sustainable fiber derived from wood pulp using an eco-friendly closed-loop process, is gaining traction as industries and consumers alike prioritize environmentally responsible choices.
India's growing lyocell footprint
While India's lyocell production is still in its early stages compared to global leaders, the country's consumption and future production potential are significant. India’s abundant raw materials, such as sustainable wood pulp, coupled with growing investments in advanced manufacturing technologies, create a conducive environment for increasing lyocell production.
The 'Make in India' initiative, aimed at boosting domestic manufacturing, is expected to further increase lyocell production capabilities. Several manufacturers are venturing into the lyocell market, with Birla Cellulose, a division of the Aditya Birla Group, standing out as a prominent player. The company's focus on innovation, exemplified by the development of Nullarbor-20™ (a lyocell blend with microbial cellulose), highlights India's commitment to cutting-edge sustainable textile technologies.
Consumption dynamics
India’s rapidly expanding apparel and home textiles sectors are primary drivers of lyocell consumption. The growing demand for sustainable fashion, particularly among urban consumers, has raied interest in lyocell-based products. According to Wazir Advisors study, the Indian textile and apparel market is expected to reach $350 billion by 2030, with a significant portion dedicated to sustainable and eco-friendly products. This underscores the vast potential market for lyocell fibers.
Beyond fashion, India’s healthcare and hygiene sectors are also adopting lyocell due to its biodegradable and skin-friendly properties. The increasing awareness of pollution caused by single-use products has further propelled demand for sustainable fibers in medical textiles and hygiene products.
Challenges to lyocell adoption
Despite its numerous advantages, lyocell faces challenges that hinder widespread adoption in India. High production costs remain a major hurdle, making it less competitive against conventional fibers such as cotton and polyester. Additionally, global competition from well-established lyocell producers and the need for a robust and sustainable raw material supply chain pose significant challenges.
India's path to becoming a lyocell powerhouse depends on strategic initiatives and industry collaboration. Government policies promoting sustainable textiles and circular economy practices are creating a favorable business environment. The increasing environmental awareness among consumers is also driving demand for eco-friendly products.
Investments in research and development will be crucial in improving production efficiency and cost-effectiveness, enabling India to compete globally. Moreover, the rapid growth of e-commerce platforms provides an expansive market for sustainable products, offering domestic manufacturers a gateway to both local and international consumers. With the right investments and policy support, India has the potential to emerge as a major exporter of lyocell-based products, reinforcing its status as a sustainable textile hub.
India’s textile industry is at the cusp of a transformative shift toward sustainability, with lyocell playing a pivotal role. While challenges persist, the country's rich resource base, technological advancements, and policy support create a promising landscape for lyocell production and consumption. As consumer preferences continue to evolve toward sustainability, India's ascent in the lyocell market could redefine its role in the global textile industry, positioning it as a leader in eco-friendly fashion and industrial applications.
A number of catalysts life global shifts, favorable trade dynamics, and concerted domestic efforts is pushing India's textile and apparel sector towards an era of unprecedented export growth. But can India seize this moment and transform its textile legacy into a global powerhouse?
India's textile industry, a bedrock of its economy, is good growth. And what is boosting growth is its rich heritage and expansive manufacturing capabilities. In fact, India is positioned very well to increase its global textile footprint. Recent data underscores this positive momentum.
Table: India's textile export performance
|
Metric |
Value/Percentage |
Notes |
|
Textiles & Apparel Exports (Apr-Oct FY 2024-25) |
$21.35 billion (7% increase) |
Includes handicrafts; indicates robust growth momentum. |
|
Global Textile & Apparel Export Rank (2023) |
6th |
Demonstrates India's significant global presence. |
|
Global Textile & Apparel Trade Share (2023) |
3.90% |
Highlights India's growing influence in the global market. |
|
Textiles & Apparel Share in India's Total Exports (2023-24) |
8.21% |
Underscores the sector's vital contribution to India's overall export performance. |
|
Global Cotton Yarn Export Rank |
1st |
Reinforces India's dominance in the cotton yarn segment. |
|
Global Cotton Yarn Market Share |
31% |
Solidifies India's position as a leading global supplier. |
|
Global Textile Export Share |
5.5% ($19.73 billion) |
Represents India's strong performance in the broader textile category. |
|
Global Apparel Export Share |
3% ($15.5 billion) |
Indicates significant, though with room to grow, presence in the global apparel market. |
|
Increase in Cotton Imports (2024-25) |
62% + |
Reflects strategic sourcing to compensate for local production fluctuations. |
What led to the rise in exports…
Several converging factors are creating an unprecedented opportunity for India's textile exports. Geopolitical and trade dynamics is an important factor. For example, China's tariff on US cotton has drastically reduced US cotton prices, making it more accessible for Indian manufacturers, enhancing their cost competitiveness. Furthermore, it reduces the competitiveness of Chinese textile exports, opening market share for Indian goods.
US tariffs on Mexico too has given a competitive pricing advantage to Indian textiles in the US market. Meanwhile Bangladesh's political and economic uncertainties are prompting global buyers to diversify sourcing, favoring India as a stable alternative.
Another factor contributing to export growth is the strategic trade agreements. Like the India-Australia FTA that provides preferential access to high-quality Australian cotton, strengthening India's raw material supply. Similarly, the FTAs with EU & UK are expected to significantly boost exports by eliminating tariffs and enhancing market access.
India also has its own domestic strength with abundant raw materials. India's leading position in cotton and other natural fiber production provides a strong foundation. Its vast and skilled workforce gives it a significant advantage in labor-intensive textile manufacturing. Add to it government policies like the Production-linked incentive (PLI) schemes and infrastructure development projects that foster growth.
Product diversification is another plus. Expansion into man-made textiles and technical textiles is broadening India's export portfolio. Reliable cotton supply both from domestic sources and increased cotton imports, and FTA’s with cotton producing nations, ensure a constant supply of raw materials.
Despite the favorable outlook, India's textile industry must address critical challenges. Infrastructure bottlenecks for instance. Improving logistics and infrastructure is essential for efficient export operations. Investing in modern technology and automation too is crucial for enhancing productivity and competitiveness. Maintaining high quality and complying with environmental and social standards is also vital for market access. Navigating potential recessions and fluctuations in global demand is another challenge. Mitigating the impact of disruptions to global supply chains due to geopolitical tensions is important. And along with all this, remaining competitive amidst evolving global trade dynamics, including potential shifts in US cotton export strategies is also vital.
