Ethiopian-brand ZAAF plans to venture into other African countries. Set up in 2014 by entrepreneur Abai Schulze it deals with leather bags and apparels. The brand opened its first retail outlet in 2015, in Addis Ababa. Its clientele is mostly international tourists or business visitors, as well as Ethiopian diaspora on their trips home.
ZAAF currently runs two stores and an e-commerce platform that ships globally. It has added jewellery, shoes, garments and other accessories to its line that are produced in Ethiopia, Senegal, Niger, Kenya and Rwanda. For the online shop, ZAAF focuses on one-size-fits-all products to reduce the complexity of returns if garments don’t fit. Leather sandals from Kenya and jewellery from Niger are proving popular.
ZAAF currently has 17 full-time employees in the US and Ethiopia and various partners in the other African countries from where it sources products.