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Wrangler’s Rooted Collection highlights its varied supply chain

Wrangler® has recently introduced The Wrangler Rooted Collection™. The collection features five state-specific pairs of jeans — the Alabama Jean, the Georgia Jean, the North Carolina Jean, the Tennessee Jean and the Texas Jean

The design for each of these state-specific jeans includes unique wash, trim and patch details featuring the state’s silhouette and other embellishments. In addition, the collection includes two T-shirt designs for each state, as well as three national designs.

The idea for the Rooted Collection was conceived of by the Wrangler Science and Conservation team — a collaborative group of scientists, farmers, nonprofits and industry experts working to identify and encourage best practices for land stewardship to maintain healthier soils and more viable and productive farms. This team helped Wrangler contract with some of the most sustainable cotton producers in the United States for the Rooted Collection.

Wrangler Rooted Collection™ also features T-shirts manufactured using 100-percent US-based supply chain. The T-shirt program uses a North and South Carolina manufacturing supply chain and features cotton grown by fifth-generation farmers Vance and Mandie Smith in Big Springs, Texas.

The collection reflects the brand’s commitment to strengthening local communities and supporting U.S. farmers. Its introduction aligns with its goal to continually improve the environmental performance and traceability of our products.”

 
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