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Woolmark Company partners Japanese label Facetasm

The Woolmark Company announced a two-season partnership with renowned Japanese fashion label Facetasm for the development of its Autumn/Winter 18/19 collection (Woolmark capsule collection will be unveiled in January in 2018 in Paris) and Spring/Summer 19 wool-rich products, ahead of its show at Paris Men’s Collection. Both the capsule collections will be Woolmark-certified.

The partnership marks the beginning of a long-standing relationship where Woolmark will work closely with and support Facetasm’s design team, which has already reviewed Woolmark’s sourcing guide, The Wool Lab, drawing on the most innovative fabrics and yarns for the upcoming collections and connecting the design team with the wool supply chain.

Facetasm founder/designer Hiromichi Ochiai travelled to Australia with the support of The Woolmark Company to visit the source of Merino wool, experiencing wool-growing properties first-hand and gaining invaluable insight and inspiration for his future collections. “I believe Merino wool is an essential ingredient for the brand to move onto the next step in its creation and I think this collaboration with The Woolmark Company is a great opportunity for the brand to expand even more,” Ochiai added.

Wool has been an integral part of Facetasm’s collections since its launch in 2007, highlighting the versatility of the fibre and its position as the premier ingredient in luxury apparel. Its unique creations are deeply rooted in Tokyo’s edgy street culture, quickly garnering global praise. Woolmark’s MD Stuart McCullough points out Hiromichi Ochiai will be their first global wool ambassador from Japan - a market that remains important in terms of creativity and impeccable quality, further expanding Merino wool’s legacy beyond traditional tailoring.