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Welspun India collaborates with Stycheco for BeProduct platform

  

Global textile powerhouse Welspun India has collaborated with digital innovation and technology implementation firm Stycheco to deploy the BeProduct platform and to revitalize its international design, development, and production processes.

A part of the Welspun Group, Welspun India is one of India's fastest-growing conglomerates. With more than 25,000 employees, a presence in more than 50 countries, and a ‘farm to shelf’ model of vertical integration that runs from design to drop shipping. Welspun has a broad product footprint covering bed, bath and flooring categories. In textiles, Welspun produces under license for household names in Asia, Europe, and North America, delivers to major global retailers, and oversees cutting-edge manufacturing worldwide.

The group has embarked on a company-wide digital transformation project that spans from sales and marketing to sourcing. Its partnership with Stychecho and BeProduct quickly became a vital part of that digital transformation for its textile business. The company’s goal is to connect with customers and consumers through the collaboration with technology.

 
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