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Turkey hosts event to introduce Indonesian brands


Turkish capital Ankara hosted a two-day hybrid fashion event to introduce seven Indonesian brands in the country. Franka Soeria, Co-founder, Markamarie, an Indonesian clothing brand made a presentation showcasing different types of Indonesian motifs and fabric, including Batik, the art of creating designs on fabric with the aid of wax, reports Daily Sabah.

Soeria said, Indonesian brands mostly focus on creating modest clothing. They are launching new events and initiatives to boost the growth of this sector hit by the pandemic.

Lalu Muhamad Iqbal, Indonesia’s ambassador to Turkey, said, the event was being held keeping all the precautions in view. It will serve as a platform to initiate business in the area, he added.

Among the seven brands that took part in the show were Elzatta, a pioneer of modest fashion brands with hundreds of stores, Wearing Klamby, a high-engagement brand with 1.6 million followers, and Medina Zein, an urban modest brand led by the famous entrepreneur with the same.

The brands created special collections to be showcased at the event, while invitees had the chance to view and buy the pieces following the show.