Summer was the main focus at Milano Unica held from February 1 to 3. There was more than a touch of trans-seasonal designs among the offerings. Buying patterns were adjusting themselves to multiple market demands. For summer 2018 generally, there was more color, including bright red checks in accessories, and accent colors in weave, with texture in classics, though retaining the general feel.
Grey, brown and blue were once again the key colors, but there is a definite feeling for green and the more avant-garde pink, red, lilac and purple - all of which enhanced the lively, relaxed designs presented, which served to underline the fact that wool is a major summer fiber and team player.
Wool was mixed with linen for smart summer jackets, smooth navy blazers and double-face fabrics for unlined jackets were part of the significant layering trend for 2018. Added to these were summer tweeds and flannels, some with flashes of orange or red, not traditionally summer colors, perhaps, but looking bold and optimistic, as well as shades of green from lovat to olive. A touch of exoticism came from the trend area, with Italian destinations of beautiful landscape teamed with names from literature and folklore to create a context.