Sportswear manufacturer Goldwin has acquired a minority stake in Woolrich. The transaction is part of a global strategy to develop the Woolrich brand internationally. Woolrich has historically produced the core of its product with wool. It will now increase its offering adding new performance technologies for a new generation of outdoor enthusiasts.
In addition, Woolrich and Goldwin have entered into an industrial and financial partnership that will support Woolrich from the financial and industrial standpoints. Through the new partnership, Woolrich will develop a new and premium outdoor collection named Woolrich Outdoor that will capture the brand’s 187-year history and utilize Goldwin’s technology that is used by brands such as The North Face, Helly Hansen, and Speedo, among others.
The new Woolrich Outdoor line brings a new style of outdoor apparel for the next generation, combining technology applied natural science and the most traditional outdoor brand in US representing the east coast culture.
Goldwin is also considering the utilization of petroleum-free synthetic protein materials co-developed with its partner, Spiber, a Japanese start-up which has recently garnered attention for its revolutionary synthetic protein materials.
The new outdoor collection will provide uncompromising functionality, approaching with an attitude that always looks for the complex and mutual relationship with nature and seeks new discoveries, to design with a modern interpretation and high sensitivity.