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Shanghai Fashion Week returns to physical format


Shanghai Fashion Week (SFW) will be held in September. After being forced to go digital due to the two month long lockdown last season, the show is returning with a physical edition. The spring 2023 edition will host more than 64 shows with a focus on local designers.

Stricter screening protocols have been set in place as China sticks to its zero Covid policy. Show staff must show proof of 24-hour Covid tests for five consecutive days ahead of the event while fashion showgoers will be required to show 24-hour valid Covid test results to enter SFW venues.

At Ontimeshow, the largest fashion trade show during SFW, sites will be disinfected daily. For many brands, hosting fashion shows offsite became a popular option in previous seasons, but as the hurdle to gain event approval from local authorities became highly difficult due to Covid related restrictions, sticking with the official venues became the safer option. Ontimeshow will expand to nine show venues covering more than 29,000 square meters. Its Room Room showroom will feature nine new brands, such as Self-portrait, Qiuhao and Private Policy.


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