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Puma appoints Prabhdeep S Bedi as Head-D2C operations in India


German sportswear brand Puma has appointed Prabhdeep S Bedi as the new director and head of it’s direct to consumer e-commerce operations in India.

Bedi was earlier employed as the COO of education-tech company Toppr Technologies. He has also worked with McKinsey & Company and Procter and Gamble India. He holds an MBA from Kellogg School of Management, Northwestern University, and an undergraduate degree from IIT Bombay.

Bedi’s appointment will accelerate Puma India’s digital transformation journey and will be responsible for leading the direct-to-consumer (D2C) e-commerce business and the entire value chain of operations, cataloguing, technology, account management and customer experience.

Bedi will report to Abhishek Ganguly, managing director, Puma India and Southeast Asia.


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