German sports equipment brand Puma has promoted Arne Freundt, Managing Director-EMEA region as its new chief commercial officer from June 1. Besides continuing to oversee the EMEA region, Freundt will be responsible for Puma’s global commercial operations, from brick-and-mortar retail to e-commerce and logistics. In this capacity, Freundt will also join Puma’s board of directors.
Puma also elected, Hubert Hinterseher, Global Head-Financial Controlling to the board. The new members will sit alongside Bjorn Gulden, CEO, Puma, who oversees product development and marketing, and Chief Sourcing Officer Anne-Laure Descours.
The board is chaired by Jean-François Palus, COO, Kering, the French luxury group that is a former owner of Puma and still a shareholder. Recently, Puma increased its first quarter sales by 26 per cent.
Puma SE is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler.
