In an effort to educate US and UK shoppers about the environmental impacts of the clothes they buy, a pop-up store in London and an interactive pop-up exhibition in New York has been organised simultaneously. The ‘Up Down’ curated exhibition in the SoHo district of New York has been organised by a team of artists and fashion designers from Parsons School of Design with the help of creative start-up Mindsight Lab.

Running from October 3, the month-long Up Down exhibition focuses on fabric designs to highlight the environmental impacts of the fashion industry. It demonstrates the four stages of the garment-making process to its visitors. It discusses the question ‘what is sustainability,’ and invites New Yorkers to customise their clothes and extends their life.

The pop-up store in London has been set up by the Maiyet Collective at the Conduit Club. This will give small scale designers and brands the chance to show off their sustainable and ethically sourced fashion products in a ‘physical’ retail outlet without taking the expensive risk of opening a store in London.

Maiyet Collective will host a ‘Blockchain for dummies’ seminar along with a range of other talks on sustainability and transparency. The store will offer a curation of sustainable and ethical luxury brands on a rotational monthly basis. It will not only bring in new customers for those brands included, but also offer access to potential investors.