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Orta launches the Scenic Route Collection


Denim brand Orta has launched a new collection that promotes bio-based modernity to close the loop in textile manufacturing. Known as the Scenic Route, the collection crafts each of its fabric with eco-consciousness. As per Sourcing Journal, the brand shares its handprint and traces the fibers journey from help farms to local waste cotton recycling partners, to promote transparency.

The Blu Narratives range in the collection is designed to evoke nostalgia with a modern-vintage character and ultimate eco-engineering. The fabrics and their names are inspired by cult classic cinema directors and their films that influenced the denim-clad subcultures and contemporary fashion of the time.

The Newtopia range explores the relationship between humans and nature, and embraces a new future with fabric names that echo the ‘Star Wars’ philosophy of ‘peace, wisdom and coming together for the greater good.’

Constructed with a new balance of indoor and outdoor worlds, Newtopia is a contrast of tough, durable fabrics that are still super-soft to touch. The “Rey” family of Zero-Max®, zero virgin cotton includes maximum shape retention capabilities designed to reinvent denim origins with a mix of Tencel™, Tencel Modal, pre-consumer recycled cotton and post-consumer recycled polyester.

Orta’s “Stay Colors” range is intense yet kind to the environment, with no color fading, less washing required and dynamic color depth retention. The ‘Obi Wan,’ ‘Padme,’ ‘Anakin’ and “Han” cashmere fabrics used in this collection offer eco-friendly mixed weaves aimed at amplifying everyday comfort and functionality with superlative retro-cool styles.