Fashion retailer Mango will enter homeware, home linen and home decoration market. After the pandemic shockwave, Mango managed to adapt and respond to new trends, like the boom in e-tail and high demand for casual outfits, and it now intends to capitalise in this new segment.
In a press release, Mango stated the brand has created a new line in order to extend its presence to the homes of its customers, and beyond their wardrobes. This will allow the company to enlarge its product range and offer customers an improved service, by enabling them to purchase complementary products. The group is keen to tap the current popularity of home decoration products, prompted by the lockdown, remote working and generally by the restrictions to people’s movements introduced in recent months, which mean potential customers are spending an more time at home.
Mango's new homeware range will be available from Q2 2021. To begin with, there will be a capsule collection of home linen products, featuring bed and bathroom linen and a series of textile products for the kitchen. The range will gradually expand, extending to other categories, such as tableware. Approximately 80 per cent of all products will be produced locally. The collection will be available in 20 European countries, and its articles can be viewed on Mango’s e-shop and at the label’s physical stores, on the tablets used by shop assistants.