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Malegaon weavers should create own brand, earn reputation, says Bhuse

Dadabhau Bhuse, Maharashtra minister of state for co-operation urged the local weavers and entrepreneurs to create own brand so as to earn identity and reputation in the competitive market. The minister was inaugurating a Buyer-Seller meet in Malegaon, Maharashtra recently.

Bhuse highlighted the potential of grey and ready-to-wear fabrics manufactured in Malegaon to attract the global market. There fabrics and saris being sold in local and international markets are manufactured by people of Malegaon. But, since powerloom weavers in Malegaon do not have a brand name, the sellers are using their own name and selling these quality products and earning handsome profits, Bhuse observed.

He pointed out the skill and potential of local weavers and powerloom owners will be a great hit. Taking a cue from ‘Make in India’, ‘Make in Maharashtra’ campaigns, Bhuse said that they need to start ‘Make in Malegoan’ campaign. The minister further said that he earnestly wishes that local grey cloth and ready-to-wear sarees and fabrics are exported directly from Malegaon with their own brand names.

The three-day Buyer-Seller Meet was jointly organized by the Regional Textile Commissioner Office Navi Mumbai and Powerloom Development and Export Promotion Council (PDEXCIL).

 
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