Linh Peters has been named as the new global chief marketing officer of PVH-owned brand Calvin Klein, effective from November 2, reports Fashion Network.
Peters will drive brand experience, product marketing and data-driven marketing innovation for the Calvin Klein brand globally. She will also oversee the brand’s consumer marketing operations.
Peters earlier served as the Vice President - Loyalty, Partnerships and Licensed Stores Product and Marketing, Starbucks where she managed the brand’s loyalty program and all its digital consumer engagement strategies and marketing. Prior to this, she was Starbucks’ vice president of brand and product marketing. Before joining Starbucks, Peters served as the head of loyalty marketing and strategy at Ulta Beauty and led marketing and strategy for Target Redcard.
Greg Stogdon, Calvin Klein’s current acting chief brand officer, and J.D. Ostrow, acting chief marketing officer, will continue to work with the brand in new ways as Calvin Klein has engaged their agency, Frosty Pop, as branding agency of record.
Stogdon and Ostrow will work with Peters to continue to build on the brand positioning and creative direction that they have established over the last year, the brand said. Metakeys: Calvin Klein, Linh Peters