At Heimtextil 2016 in Frankfurt, Lenzing is presenting its new marketing approach for its specialty fibres, Tencel and Lenzing Modal. Tencel and Lenzing Modal are already used in a variety of home textile and interior applications. To pave the way for additional applications for the Tencel fibre in the home, Lenzing has developed special fibre types which can be used in carpets and upholstery fabrics.
The fiber's extremely high strength profile stands Tencel in good stead since it allows its use in these hard-wearing applications. Above all, a luxurious sheen, intensive colours, and silky, elegant surfaces can be attained with these fibres. The moisture-regulating fibre property of Tencel benefits the indoor climate and contributes towards well-being.
Optimum sleeping comfort is also of prime importance to business travelers. The concept of 'botanic living' becomes a reality with Lenzing fibres. They allow for a natural indoor climate which is completely in keeping with the current trend in the hotel industry. Lenzing is stepping up market activities to further expand the hotel segment for Lenzing fibres.