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Kornit Digital partners Asos, Fashion-Enter for new technology


Digital textile printing specialist Kornit Digital plans to implement Kornit Presto technology in partnership with UK fashion e-tailer Asos and its supplier Fashion-Enter. As per Spin off International, the direct-to-fabric printing technology will enable Fashion-Enter to rapidly deliver test-and-repeat small product runs on behalf of Asos.

The technology will help Kornit Digital imprint designs on multiple fabrics at the push of a button, through a lower-impact production process that has zero water waste and accelerates production speeds by cutting out typical dyeing processes. It will also allow Fashion-Enter to develop an in-house new microfactory concept providing an interconnected fashion world, which shall have the capacity to eliminate waste, risks, limitations, and pollutants from current outdated batch production.

Simon Platts, Responsible Sourcing Director, Asos says, the technology will help the company reduce fashion impact across its supply chain. It will also enable it to expore the full potential of this technology, enhance its ability to react quickly and establish more efficient and lower-impact production processes.