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Jordan gets Italian, UNIDO support to enhance textile value chain


Italy’s Design and Training Services Centre (GSC) and the United Nations Industrial Development Organisation (UNIDO) have launched Creative Jordan, a project to support and encourage the textile value chain in Jordan. The aim is to create employment and economic opportunities in Jordan. It will directly target textile manufacturers. Besides the provision of technical training to actors of the value chain, one of the objectives of this project is to create new successful brands and collections under two fashion brands, JO! By Creative Jordan and Khayt, which are the storytelling umbrella of the fashion sector and be further promoted in the international markets.

Through capacity building and effective linkages, the project will play a key role in enhancing economic opportunities and job creation in Jordan’s textile and fashion value chains. The prospective outcome of the project is streamlined to be in line with Jordanian law and with targets set in Jordan’s economic growth plan.

The project will enhance income-generation opportunities and job creation in the textile and fashion value chains through capacity building and effective connections in the local market. It will target women and improve their capacities so as to lead an increase in their economic participation, and effectively foster local women empowerment and gender equality. Women will represent at least 40 per cent of the project’s direct beneficiaries.